Publi-reportage

Aylmer twirls towards new year in style 

Mathew Charles, setting the standard in men’s wear since 1995 

Lily Ryan

Mathew Charles, a men’s clothing store located in the Galeries Aylmer, has dressed elegant men for 28 years. Established in 1995 by Paul Lincez and Pierre Lortie, the store offers quality clothing and a personalized service.

The enterprise did well post-pandemic as it saw record sales of suits in 2021. Events that were postponed, such as weddings, are making a comeback. “We dress men who care about quality. In some families, we’ve dressed great-grandfathers, grandfathers, fathers, sons and now grandsons,” Lincez told the Bulletin. “And just wait until Aylmer sees what the fashion world is offering next season, just gorgeous. I feel optimistic about dressing Aylmer for years to come.”